Hey I’m Caden!
I built a real painting company from the ground up and created Painter Playbook to help other painting contractors get more leads, close more estimates, and build a business they’re proud of.
My Story
I’m Caden, founder of Painter Playbook and co-owner of Virtus Painting.
I started Virtus Painting with one goal: build a painting company known for quality, professionalism, and exceptional customer service. Through consistent marketing, strong systems, and a relentless focus on the customer experience, we scaled to over $500,000 in revenue in our first year.
The best part? I’m still in the business every day.
I’m still running estimates, managing projects, testing marketing strategies, and learning what actually works in today’s market. Painter Playbook is where I share those lessons—the wins, the mistakes, and the exact systems I use to grow a real painting company.
No theory. No fake gurus. Just proven strategies from someone actively building the business alongside you.
What I Actually Teach
Why Trust Me?
Because I’m building this alongside you.
I’m not selling a system I used 10 years ago or teaching ideas I’ve never tested. Every strategy inside Painter Playbook comes from my own painting business and is actively being used, refined, and improved.
I’ve experienced the highs of landing big jobs and the lows of slow months, missed estimates, and marketing that didn’t deliver. I’ve made mistakes, wasted money, and learned lessons the hard way so you don’t have to.
I’m not here to pretend business is easy. I’m here to share what’s working, what’s not, and give you the playbook I wish I had when I started.
My Mission
My mission is simple: help painters build better businesses.
There are too many talented painters struggling because nobody ever taught them the business side—how to generate leads, price jobs confidently, market their company, or create systems that actually scale.
I started Painter Playbook to change that.
I want to give painters practical, real-world strategies they can use immediately to grow their business, make more money, and create freedom for themselves and their families.
No fluff. No fake gurus. Just honest advice, proven systems, and lessons learned from building a painting company every day.
If Painter Playbook helps you land more jobs, avoid costly mistakes, and build a business you’re proud of, then I’ve accomplished my mission.
Ready to Grow Your Painting Business?
You don’t need another motivational video or overpriced course filled with theory.
You need proven systems, real-world strategies, and guidance from someone who’s building a painting company right alongside you.
Whether you’re trying to land your first big job, generate more leads, or build a business that gives you real freedom, Painter Playbook is here to help.
Stop guessing. Start building.